NFU Mutual is continuing its support for the local agri-food industry by renewing its part sponsorship of Bank of Ireland Open Farm Weekend 2020.
This year’s original event was postponed due to Covid-19 restrictions and it will now become Bank of Ireland Virtual Farm Weekend and be held virtually from Friday 31 July – Sunday 2 August.
Although visitors cannot physically attend farms this year, a host of online activities shown through Open Farm Weekend’s social media channels and openfarmweekend.com will still give the public the chance to connect and engage with 19 farms from across the province.
David Cairns, sales manager for NFU Mutual said: “NFU Mutual is delighted to again be sponsoring Bank of Ireland Virtual Farm Weekend. The new format is an exciting twist to the usual event and something which will again put the importance of the local farming industry front and centre. Consumers are becoming more conscious about where their food comes from, and initiatives such as these are vital to help them understand more about the farm end of the production chain.”
Bank of Ireland Virtual Farm Weekend chairman and UFU deputy president, David Brown added: “This initiative was established in 2012 to showcase our farming industry and the wonderful work our farmers do. Its focus is to help the public, particularly those from a non-farming background to better understand how our food is produced and to raise awareness of how supply chains work, through our local food industry. NFU Mutual has supported the initiative for many years, and we are delighted that they have again provided financial support to enable this agricultural showcase to grow bigger and better!”